:root {
  --bg: #fbf9f6;
  --surface: #ffffff;
  --text: #2b2622;
  --muted: #7a7268;
  --accent: #b5824a;
  --accent-dark: #8f6236;
  --line: #ece6dd;
  --max: 720px;
  --font-serif: "Iowan Old Style", "Palatino Linotype", Palatino, "Times New Roman", Georgia, serif;
  --font-sans: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Helvetica, Arial, sans-serif;
}

* { box-sizing: border-box; }

html { -webkit-text-size-adjust: 100%; }

body {
  margin: 0;
  background: var(--bg);
  color: var(--text);
  font-family: var(--font-serif);
  font-size: 19px;
  line-height: 1.75;
  -webkit-font-smoothing: antialiased;
}

.wrap { max-width: var(--max); margin: 0 auto; padding: 0 24px; }

/* Header / nav */
.site-header {
  border-bottom: 1px solid var(--line);
  background: rgba(251, 249, 246, 0.85);
  backdrop-filter: saturate(180%) blur(8px);
  position: sticky;
  top: 0;
  z-index: 10;
}
.site-header .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding-top: 18px;
  padding-bottom: 18px;
}
.brand {
  font-weight: 700;
  font-size: 20px;
  letter-spacing: 0.3px;
  color: var(--text);
  text-decoration: none;
}
.brand span { color: var(--accent); }
.nav { display: flex; gap: 22px; font-family: var(--font-sans); font-size: 16px; }
.nav a { color: var(--muted); text-decoration: none; transition: color .15s; }
.nav a:hover, .nav a.active { color: var(--accent-dark); }

/* Hero */
.hero { padding: 72px 0 40px; text-align: center; }
.hero .kicker {
  font-family: var(--font-sans);
  text-transform: uppercase;
  letter-spacing: 2px;
  font-size: 13px;
  color: var(--accent);
  margin-bottom: 18px;
}
.hero h1 { font-size: 44px; line-height: 1.15; margin: 0 0 18px; font-weight: 700; }
.hero p { font-size: 21px; color: var(--muted); margin: 0 auto; max-width: 560px; }

/* Sections */
main { padding: 24px 0 80px; }
h2 { font-size: 30px; margin: 48px 0 8px; font-weight: 700; }
h3 { font-size: 22px; margin: 32px 0 6px; font-weight: 700; }
p { margin: 0 0 20px; }
a { color: var(--accent-dark); }
blockquote {
  margin: 28px 0;
  padding: 4px 0 4px 24px;
  border-left: 3px solid var(--accent);
  color: var(--text);
  font-style: italic;
}
ul { padding-left: 22px; }
li { margin-bottom: 8px; }
hr { border: none; border-top: 1px solid var(--line); margin: 48px 0; }

/* Post list */
.post-list { list-style: none; padding: 0; margin: 24px 0 0; }
.post-list li { margin: 0 0 32px; padding: 0; }
.post-list .date {
  font-family: var(--font-sans);
  font-size: 14px;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 1px;
}
.post-list h3 { margin: 6px 0 6px; }
.post-list h3 a { color: var(--text); text-decoration: none; }
.post-list h3 a:hover { color: var(--accent-dark); }
.post-list .excerpt { color: var(--muted); margin: 0; }

/* Article meta */
.article-meta {
  font-family: var(--font-sans);
  font-size: 15px;
  color: var(--muted);
  text-transform: uppercase;
  letter-spacing: 1px;
  margin-bottom: 8px;
}
.article-title { font-size: 38px; line-height: 1.2; margin: 0 0 24px; }

/* Two-column facts on About */
.facts {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 12px 32px;
  font-family: var(--font-sans);
  font-size: 16px;
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 14px;
  padding: 24px 28px;
  margin: 28px 0;
}
.facts div { }
.facts .k { color: var(--muted); font-size: 13px; text-transform: uppercase; letter-spacing: 1px; }
.facts .v { color: var(--text); font-weight: 600; }

/* Footer */
.site-footer {
  border-top: 1px solid var(--line);
  font-family: var(--font-sans);
  font-size: 15px;
  color: var(--muted);
  padding: 32px 0 48px;
  text-align: center;
}
.site-footer a { color: var(--muted); text-decoration: none; margin: 0 10px; }
.site-footer a:hover { color: var(--accent-dark); }

.back-link {
  font-family: var(--font-sans);
  font-size: 15px;
  display: inline-block;
  margin-top: 40px;
  text-decoration: none;
}

@media (max-width: 600px) {
  body { font-size: 18px; }
  .hero h1 { font-size: 34px; }
  .article-title { font-size: 30px; }
  .facts { grid-template-columns: 1fr; }
  .nav { gap: 16px; }
}

/* ===== Funnel: Lead & Sale pages ===== */
.btn {
  display: inline-block;
  font-family: var(--font-sans);
  font-weight: 600;
  font-size: 17px;
  padding: 15px 32px;
  border-radius: 999px;
  text-decoration: none;
  cursor: pointer;
  border: none;
  transition: transform .12s, box-shadow .12s;
}
.btn-primary { background: var(--accent); color: #fff; box-shadow: 0 6px 18px rgba(181,130,74,.35); }
.btn-primary:hover { transform: translateY(-2px); box-shadow: 0 10px 24px rgba(181,130,74,.45); color:#fff; }
.btn-ghost { background: transparent; color: var(--accent-dark); border: 1.5px solid var(--accent); }
.btn-block { display:block; width:100%; text-align:center; }

.cover-wrap { text-align:center; margin: 8px 0 28px; }
.cover-img { max-width: 300px; width: 70%; border-radius: 8px; box-shadow: 0 20px 50px rgba(43,38,34,.25); }

.lead-hero { text-align:center; padding: 56px 0 24px; }
.lead-hero .kicker { font-family: var(--font-sans); text-transform:uppercase; letter-spacing:2px; font-size:13px; color:var(--accent); margin-bottom:14px; }
.lead-hero h1 { font-size: 40px; line-height:1.15; margin:0 0 16px; }
.lead-hero .sub { font-size: 20px; color: var(--muted); max-width: 600px; margin: 0 auto; }

.benefit-list { list-style:none; padding:0; margin: 20px 0; }
.benefit-list li { position:relative; padding-left: 34px; margin-bottom: 14px; }
.benefit-list li::before { content:"✓"; position:absolute; left:0; top:0; color:#fff; background:var(--accent); width:22px; height:22px; border-radius:50%; font-size:13px; line-height:22px; text-align:center; font-family:var(--font-sans); }

.card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: 16px;
  padding: 32px;
  margin: 28px 0;
  box-shadow: 0 4px 24px rgba(43,38,34,.05);
}
.lead-form { display:flex; flex-direction:column; gap: 12px; max-width: 420px; margin: 8px auto 0; }
.lead-form input {
  font-family: var(--font-sans); font-size:16px; padding: 14px 16px;
  border:1.5px solid var(--line); border-radius:12px; background:#fff; color:var(--text);
}
.lead-form input:focus { outline:none; border-color: var(--accent); }
.form-note { font-family:var(--font-sans); font-size:13px; color:var(--muted); text-align:center; margin-top:6px; }

.price-box { text-align:center; }
.price-old { font-family:var(--font-sans); color:var(--muted); text-decoration: line-through; font-size:18px; }
.price-now { font-size: 40px; font-weight:700; color: var(--accent-dark); margin: 4px 0; }
.price-now small { font-size:16px; color:var(--muted); font-weight:400; }
.badge { display:inline-block; font-family:var(--font-sans); font-size:13px; font-weight:600; letter-spacing:1px; text-transform:uppercase; color:var(--accent-dark); background: #f4ead9; padding:6px 14px; border-radius:999px; margin-bottom:14px; }

.steps { counter-reset: step; list-style:none; padding:0; margin: 20px 0; }
.steps li { position:relative; padding-left: 52px; margin-bottom: 22px; min-height: 40px; }
.steps li::before { counter-increment: step; content: counter(step); position:absolute; left:0; top:0; width:36px; height:36px; background:var(--accent); color:#fff; border-radius:50%; font-family:var(--font-sans); font-weight:700; text-align:center; line-height:36px; }
.steps li strong { display:block; }

.funnel-diagram { font-family: var(--font-sans); text-align:center; margin: 28px 0; line-height: 2; }
.funnel-diagram .node { display:inline-block; background:var(--surface); border:1.5px solid var(--accent); color:var(--accent-dark); border-radius:12px; padding:10px 18px; margin:6px; font-weight:600; }
.funnel-diagram .arrow { color:var(--accent); font-size:22px; margin:0 4px; }

.testimonial { border-left:3px solid var(--accent); padding: 4px 0 4px 22px; margin: 22px 0; font-style:italic; color:var(--text); }
.testimonial cite { display:block; font-style:normal; font-family:var(--font-sans); font-size:14px; color:var(--muted); margin-top:6px; }